Cherie LaFrance-Anderson


You need a partner who knows the neighborhoods, the market, and the process. Who can advise you when to think on it, sleep on it or go all-in on it.  This is about your future home. And you don't want to live with it. You want to love it.


Let me guide you through getting your home ready for the market. I have contacts and relationships with stagers, home inspectors, photographers, videographers, and other professionals to make sure you and your home are prepared. I pride myself on service and want the process to be as stress-free as possible!

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Hailing from Massachusetts for twenty-seven years of my life, I’ve now been a Californian for 40 years. I began my career here with a very rewarding opportunity in print advertising sales, where I achieved multiple awards over the fifteen-years spent with two publications: Top sales, Top Marketshare, and Most new accounts, were some of the accolades I was awarded during that time.

I entered the real estate market as an Investor in 2004-2008, trained new investors across the county, and founded a RE Investment Marketing company, working with Realtors and multiple Developers, I partnered 25 homes in Arizona and Nevada with California investors.

Teaming with the David Lyng organization empowers me, and each one of us here, with the best RE tools, market insight, and SOLUTIONS to any challenges. If there’s a challenge – I can get you through it with the support and knowledge of our team and Leader and personal experience.

My entire career life has involved, sales, marketing and advertising design, consultation, and implementation, in addition to Investing. I learned early on how to LISTEN more than speak when working with a client because that’s how I learn what YOUR DREAM IS! You tell me what your dream is, I listen, we discuss for clarity, then, I get to work on making that dream come true!


Ambassador since 2016 /Past President Scotts Valley Chamber of Commerce, 2016,2017,2018,2021

Ambassador of the Year: 2017

Director of Volunteers for the SV Chamber Art Wine & Beer Festival: 2016, 2017, 2018, 2021

Worship & Drama Team, Women’s Study Group Instructor, for Santa Cruz Bible Church: 18 years 1994-2013

Fire & Life Safety Industry: Trade Show Presenter, Speaker

Founder: HL & Partners Advertising Agency, Cupertino 1994-1996

Founder: LA Investments: Real Estate Investment Marketing CO. 2004-2009

Multiple certifications for successful training in RE investment practices: Creative RE financing, Wholesaling, Short-Sales, Property management, discount notes and mortgages, lease options, Probate Properties



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